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A MasterCard spokesperson has confirmed, just like we’ve been telling you all along, that a store cannot refuse to sell you something solely because you refuse to provide additional identification along with your MasterCard. The only time it’s ok is if it’s required for shipping, or when you’re at a gas pump or making orders via internet, phone, or mail, in which case they can use the MasterCard Address Verification System (AVS). But if you’re in a store, right in front of them, in the flesh, it violates their MasterCard merchant agreement. Consumers experiencing this can fill out a Merchant Violation form found in the FAQ/Contact US part of Mastercard.com.
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